Hello, I’m Sarah. Glad to meet you.
As a graphic designer with a strong background in marketing, my goal is to leverage my extensive design and marketing experience to develop and execute successful product marketing strategies that align with company goals and drive sales growth. With experience in developing impactful brand identities, designing engaging marketing materials, and creating dynamic social media content, I focus on crafting designs that resonate with audiences and achieve business goals.
Relevant Experience
Spectrum Brands
Graphic Designer
2020 - Present
Madison, Wisconsin
Produced and optimized digital content for e-commerce, ads, emails, and websites—driving a 16% increase in engagement and 22% growth in conversions across platforms.
Led cross-channel creative development and art direction for major brands including Amazon, Target, and Home Depot, ensuring visual consistency and contributing to multi-million-dollar campaign success.
Implemented a new CMS and collaborated with dev, marketing, and product teams to streamline workflows, cutting content update time by 26% and improving cross-functional efficiency.
Designed and executed cross-platform marketing assets, ensuring brand consistency and visual impact across web, email, and social—contributing to a 28% increase in organic traffic and improved user retention by 22% through visually compelling, conversion-optimized layouts.
National Guardian Life Insurance
Digital & Marketing Specialist
2015 - 2020
Madison, Wisconsin
Private Practice
Digital Designer & Marketer
2015 - 2021
Madison, Wisconsin
Designed and updated website content, email visuals, and social graphics, contributing to a 25% increase in click-through rates (CTR) and a 30% improvement in brand consistency across channels.
Managed and optimized SEO and PPC campaigns, resulting in a 28% increase in organic traffic, a 17% reduction in bounce rate, and a 20% boost in paid ad conversion rates.
Created and led social media engagement campaigns across platforms (LinkedIn, Facebook), growing follower count by 13% and improving engagement rate by 35% within six months.
Developed and executed targeted email marketing strategies, achieving open rates of up to 42% and contributing to a 15% lift in website engagement through effective segmentation and content optimization.
Used marketing analytics tools (Google Analytics, SEMrush, Meta Ads Manager) to assess and refine campaign effectiveness, leading to a 12% increase in ROI and more agile decision-making.
Designed B2B print and convention assets, supporting sales teams and generating a 18% increase in lead generation at key industry events and trade shows.
Developed and designed websites for local nonprofits and individuals, ensuring user-friendly navigation and responsive design.
Created digital and print advertisements that aligned with client marketing goals and voice.
Provided SEO direction to enhance search engine visibility and drive organic traffic.
Collaborated with clients to understand their branding needs and translate them into effective visual content.
Utilized Wordpress, Squarespace and Wix website builders
FirmGuardian
JR Font End Developer
2020
Madison, Wisconsin
Performed web and app updates in HTML, CSS, JavaScript
Assistance with updating front-end frameworks (React, Angular)
QA and debugging as needed
Applied knowledge of responsive design and web optimization techniques
Education & Certifications
B.A. Multimedia Design + B.A Game Design & Development
Minor: Marketing
University of Wisconsin-Stout
Issued Feb 2014
Managing Digital Content Certification
University of Wisconsin-Milwaukee
Issued Feb 2019
Google Certifications See on Skillshop
